What is Media Relations?

published by Mei Kuan

Introduction
Media relation is defined as the relation that an organization forms with media people such as professional journalists and editors for the goal of building a positive image of a company’s policies, practices and values. Media relations are involved in communicating effectively with the media and spreading out your message (Richard D. Waters, 2010).
The Role of Media Relations
 Media relations play a vital role from a business perspective because it having third party endorsements is more effective to establish the image of an organization. This is due to the reason that the press coverage for a media relations campaign can help the public to find the message from a newspaper or magazine article or feature (Johnston, 2008). 
Media relations is also significant for businesses for press coverage of your company thought robust media relations campaigns. It allows the press to give business coverage so that it can inform the audiences to know about the company’s products, services. It also helps companies in building and reinforcing their brand presence by using media (Johnston, 2008).
Besides that, media relations also important to maintain long term relationships with journalists and media publications so that it brings several advantages to the business in the future. One of these advantages is having a close relationship with a journalist means that the journalist will approach you as they require a source for an article or feature and such coverage can be incredibly useful to establish your brand (Johnston, 2008). 
REFERENCE
Johnston. (2008). Media Relations: Issues and Strategies. Australia: Allen & Unwin Academic.
Richard D. Waters. (2010). Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media are Changing the Practice of Media Relations. Journal of Public Relations Research, 22(1), 241-264.



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